Members of the Westboro Baptist Church marched with anti-gay signs (God hates fags, etc.) or anti-American signs (God hates America, Thank God for September the 11th, etc.), with at least one member literally stepping all over an American flag while dragging it on the ground. Pastor Fred Phelps, who kept bragging about his plans for Lubbock, didn’t even show up with his followers.
Though the invaders made themselves look bad, Lubbock made itself look good. The Westboro Baptist Church invasion only brought more unity and visibility to the local gay community, as well as more unity between the local gay community and the larger Lubbock community. RAINBOW Project outnumbered WBC tenfold (about 150 to about 15), protesting peacefully and sanely.
Metropolitan Community Church, PFLAG, Queers & Allies, and various others raised money for charities such as South Plains AIDS Resource Center (SPARC), the South Plains Food Bank, and the United Way, transforming all the attention on WBC into attention on more important matters.